My name is Jason Gortari. In May of 2011 I will be graduating from the University of Nevada, Reno with a business management degree. I was born and raised in Reno, Nevada and have lived here all my life. I enjoy outdoor activities as well as working hard in everything that I do. I have a passion for my generation, and the importance it has in the business world. Generation Y is the future, and with my all my knowledge and appreciation for my generation, I will help you understand the importance of Generation Y as well. Living and operating in this generation has given me the opportunity to understand why hiring and having Generation Y in the business world is necessary. Below is a video that better explains my brand and its intentions.